In my opinion, all websites can monetize quite easily since last year, thanks to the booming of internet advertising and online tools, payment gateways, etc.
It really depends really on the purpose of your website is.
If your website is leveraging on traffic hits, then you can sell ads or get donations. Although donations is highly ineffective. The better way is to "analytics" and sell "targetted advertising"
Applicability: community based sites, free social sites such as community builder, gaming websites.
If your website is offering premium contents, then you can charge on user memberships where they need to pay before they can access certain content.
Applicability: software downloads, news/articles, experts content.
E-commerce sites where you sell things.
Applicability: E-Shops, Digital product shops, private services like Logo Design, Web design, etc.
Brokerages Fees
Applicability: Multivendor Marketplaces, Auctions.
What I know is when you try to monetize, never start something that already existed and try to compete with others. You'll want a user to keep coming back and keep engaging on your site heavily so you'll have good traffic hits. Since, all websites gets popular depending on one main factor : How fast/regularly your website updates its content. For example, websites like social media sites don't have a problem updating themselves when the contents are user-based contributions based.
PHPFusion is highly recognized as a strong community oriented web CMS. It started as a "portal" for a community builder and can be all of the above just because strong membership equals to consistent traffic. That is inevitably the better reason why PHPFusion is still my ideal choice to start something exciting.
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