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On the 20th Annual Futon & Specialty Sleep Expo which operate from March 21st to 23rd, exhibitors will focus on the futon mattress as well as other specialty furniture and queen size futon mattress aiu.

Upper-end futon Mattress is another focus this time, because there are an increasing number of sellers and merchants want to rise over the group's ever-growing mass marketplace.

Wolf Industries, together with Its brand new line of Legacy futon mattress, and hopes to make a splash at this occasion also to capture all the needs and wants. The item has viscoelastic latex, foam finger foam and Aerolife fiber, all inside a silk-cashmere-polyester wrap round it. Wolf also wants to highlight a more natural, Earth-friendly futon line.

"We discovered things Which were very popular in the market and place them in one product in a specific, special configuration to determine if we could think of a comfortable, ultra-luxurious surface, and we all did," said Gary Cohen,'' Wolf's national sales manager. "We simply called it'the kitchen sink' till we called it that the Legacy."

The supply Strategy of Wolf would be to focus more on the futon mattress retailers that are willing to embrace and always supply the lucrative category.

Bob Naboicheck, President of Gold Bond Mattress Co., said the business will also continue to expand its premium futon line for retailers.

"You can go from a Yugo to a Rolls Royce in a bed for about $200," Naboicheck Explained. "The persuasive comfort narrative of the superior futon mattresses is quite salable and makes it more profitable for retailers. The average unit selling price is most likely up 33 percent in the previous couple of years at retail."

A premium-quality futon Mattress brings considerably more comfortable knowledge compared to some static couch or a traditional sofa-sleeper, naturally. That extraordinary sales narrative has forced Gold Bond to get the standing of top retailers within the previous two years, Naboicheck explained. The most recent generation of futon mattress, that is assumed to be sold at $499, are manufactured with viscoelastic foam and natural Talalay-process latex to open up much more doors. The product line isn't title yet and will soon be unveiled in this expo.

At Precisely the Same time, this Company will take advantage of this chance to introduce its 12 models of conventional futon mattresses, comprising latex and some foam-encased innerspring beds, and for the crossover retail sector.

"Our standard Bedding company is up 300% in the last calendar year," he explained. "We've invested millions of dollars in new equipment, and we have restructured our traditional bedding line. We are finally reaping the benefits of this"

Classic Sleep Products Continues pushing to the showroom of standard bedding retailers by using its visco-elastic flagship bed -- PostureTemp.



"Retailers who Could have been unwilling to branch to the world of specialty bedding embraced our product due to the excellent margin it offered and appreciated the quality and curb appeal," said Sande Lewisdirector of sales for the corporation. "By not needing minimums and maintaining our program simple, we also made it effortless to conduct business with us" best futon mattress reviews quality online

At Home Furnishings is A Washington, D.C.-based futon mattress framework manufacturer. Sigmund Gordon, the presidenthas an expectation to get more advantages out of a rattan frame lineup which has been introduced last year. With this particular expo, the push will be white. "It's sort of turning winter into spring," Gordon said.

Based on Gordon, The expected sales this year increases with this expo since it is held in the East Coast and there are a plenty of small retailers in this area as it's impossible for them to attend the futon mattress reveals in the west.

A West Coast futon Mattress frame importer and manufacturer, Adonis, anticipates this expo can be a marketing application for them to present the goods to New England retailers. They also has a huge distribution facility in Connecticut to deal with the busy Eastern seaboard.

"It is a huge Business opportunity for us to move in there and have the goods set up to deliver to merchants in that region," explained Matt Sansoe, general manager at Adonis.

In accordance with Sansoe, Adonis will introduce four new rattan futon mattress frames with the reduced price but still maintain the"Tommy Bahama look."

"Futons have been Kind of recession-proof," Sansoe explained. "Individuals are more inclined to invest $400 to a futon framework compared to pay $5,000 in a leather couch. The economy is starting to have a turn, however, there are definitely some areas of the nation still damaging."

On the other side, Cotton Works, a futon frame cover maker, points out the current problem of the economy is consumers maintain look for a good appearance. "Leather covers are doing well," said Jim Martin, president of Cotton Works.

He also explained that futon Mattress covers, whichever is fabric or leather, may satisfy the customers' need about style at their dwelling. So retailers jumping on board together with futons can help consumers with their own decorating.

President of a futon mattress Frame maker - Lifestyle Solutions Inc., Sean Pathiratne, can be optimistic about the economy.

"We are making a Lot of investments on product growth," he explained. "The last couple of years, individuals are conservative, but this year [that they ] may have a chance and buy a bit more."

He retains on persuading The consumers and retailers to consider futons as"sofabed convertibles."

A brand new line of imported Futon mattress products from the Orient is included by August Lotz Co., a Wisconsin maker to expand the scale of merchandise and compete with other importers. "These are a bit more upper-end," said Mark Schlichter, president of August Lotz.

In addition, to improve The retail net of Lotzthe president minding a plan of packing a set of futon frame, futon mattress and futon cover in only one box. By continuing to give accent furniture finishes and designs that match his futon frames, Schlichter expects to provide retailers more add on sales opportunities. best futon mattress reviews quality Ever

"This show is going to be Especially exciting since all those specialty sleep makers have been Working hard since High Point to think of new innovations in latex, visco And atmosphere," explained Anthony Santino, vice president of revenue for its bedding Division of Korean-based Zinus Inc."Each of these producers will have Something new and innovative to reveal."